Nokia ammette le sue difficoltà e si prepara ad una svolta epocale
9 Febbraio 2011 | PuntoCellulare.it
NOKIA CERCA And then, there is Android. In about two years, Android created a platform that attracts application developers, service providers and hardware manufacturers. Android came in at the high-end, they are now winning the mid-range, and quickly they are going downstream to phones under €100. Google has become a gravitational force, drawing much of the industry's innovation to its core.
Let's not forget about the low-end price range. In 2008, MediaTek supplied complete reference designs for phone chipsets, which enabled manufacturers in the Shenzhen region of China to produce phones at an unbelievable pace. By some accounts, this ecosystem now produces more than one third of the phones sold globally - taking share from us in emerging markets.
While competitors poured flames on our market share, what happened at Nokia? We fell behind, we missed big trends, and we lost time. At that time, we thought we were making the right decisions; but, with the benefit of hindsight, we now find ourselves years behind.
The first iPhone shipped in 2007, and we still don't have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.
We have some brilliant sources of innovation inside Nokia, but we are not bringing it to market fast enough. We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market.
At the midrange, we have Symbian. It has proven to be non-competitive in leading markets like North America. Additionally, Symbian is proving to be an increasingly difficult environment in which to develop to meet the continuously expanding consumer requirements, leading to slowness in product development and also creating a disadvantage when we seek to take advantage of new hardware platforms. As a result, if we continue like before, we will get further and further behind, while our competitors advance further and further ahead.
At the lower-end price range, Chinese OEMs are cranking out a device much faster than, as one Nokia employee said only partially in jest, "the time that it takes us to polish a PowerPoint presentation." They are fast, they are cheap, and they are challenging us. And the truly perplexing aspect is that we're not even fighting with the right weapons. We are still too often trying to approach each price range on a device-to-device basis.SEGUICI SU
FACEBOOKSEGUICI SU
TELEGRAMNOTIZIE CORRELATE
Let's not forget about the low-end price range. In 2008, MediaTek supplied complete reference designs for phone chipsets, which enabled manufacturers in the Shenzhen region of China to produce phones at an unbelievable pace. By some accounts, this ecosystem now produces more than one third of the phones sold globally - taking share from us in emerging markets.
While competitors poured flames on our market share, what happened at Nokia? We fell behind, we missed big trends, and we lost time. At that time, we thought we were making the right decisions; but, with the benefit of hindsight, we now find ourselves years behind.
The first iPhone shipped in 2007, and we still don't have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.
We have some brilliant sources of innovation inside Nokia, but we are not bringing it to market fast enough. We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market.
At the midrange, we have Symbian. It has proven to be non-competitive in leading markets like North America. Additionally, Symbian is proving to be an increasingly difficult environment in which to develop to meet the continuously expanding consumer requirements, leading to slowness in product development and also creating a disadvantage when we seek to take advantage of new hardware platforms. As a result, if we continue like before, we will get further and further behind, while our competitors advance further and further ahead.
At the lower-end price range, Chinese OEMs are cranking out a device much faster than, as one Nokia employee said only partially in jest, "the time that it takes us to polish a PowerPoint presentation." They are fast, they are cheap, and they are challenging us. And the truly perplexing aspect is that we're not even fighting with the right weapons. We are still too often trying to approach each price range on a device-to-device basis.SEGUICI SU
FACEBOOKSEGUICI SU
TELEGRAMNOTIZIE CORRELATE
![Nokia E7]()
Nokia nel 2011 punterà soltanto sul nuovo Nokia E7 ? Sono destinate a provocare grandi perplessità sul mercato le recenti dichiarazioni di Ukko Lappalainen, vice presidente di Nokia, secondo cui lo smartphone Nokia E7 ... [09/02/2011]![]()
Nokia pronta a stravolgere la sua struttura aziendale Stephen Elop, neo amministratore delegto di Nokia, ha in programma grandi cambiamenti per l'azienda finlandese, iniziando dalla dirigenza, che probabilmente sarà stravolta ... [07/02/2011]![Stephen Elop.]()
Cambio al vertice, Stephen Elop è il nuovo numero uno di Nokia Dopo le indiscrezioni delle ultime settimane, Nokia ha annunciato questa mattina di aver designato come suo nuovo presidente ed amministratore delegato il manager Stephen Elop. ... [10/09/2010]
Nokia nel 2011 punterà soltanto sul nuovo Nokia E7 ? Sono destinate a provocare grandi perplessità sul mercato le recenti dichiarazioni di Ukko Lappalainen, vice presidente di Nokia, secondo cui lo smartphone Nokia E7 ... 
Nokia pronta a stravolgere la sua struttura aziendale Stephen Elop, neo amministratore delegto di Nokia, ha in programma grandi cambiamenti per l'azienda finlandese, iniziando dalla dirigenza, che probabilmente sarà stravolta ... 
Cambio al vertice, Stephen Elop è il nuovo numero uno di Nokia Dopo le indiscrezioni delle ultime settimane, Nokia ha annunciato questa mattina di aver designato come suo nuovo presidente ed amministratore delegato il manager Stephen Elop. ... ULTIME NOTIZIE
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